Rainbolt x Google Maps / Social Campaign
Google Maps partnered with internet creator and world-renowned geolocation expert (and professional Google Maps player) Rainbolt for a first-of-its-kind campaign documenting the launch of Street View in Costa Rica. The project followed Rainbolt as he joined the Google Street View team on the ground, capturing the country's roads for the first time, appearing in real Street View imagery, and culminating in a custom Easter egg that features an animated version of him when users drag Pegman—the little yellow guy—into Costa Rica on Google Maps. To amplify the campaign across social, my team transformed the feature-length documentary into a series of original short-form videos that highlighted the journey, built anticipation around the hidden Easter eggs, and brought the story to audiences beyond the full-length film.
what happens when Google Maps and @georainbolt go on a road trip? find out tomorrow 👀⛰️📍
@georainbolt hopped into the Street View car with us to explore Costa Rica. If we had to sum it up in 3 words: oh. my. gosh. 👀
head to rainbolt’s YouTube channel to see everything that had him saying OMG ⛰️📍
when you map Costa Rica with @georainbolt, you have to stop to say hello to the animals 🐴🦋🐱🦥🐶 which animal do you want to see on Street View?
@georainbolt helped us capture new Street View imagery in Costa Rica… and now he’s on the map himself 🌎📍drop Pegman in Costa Rica and watch what happens 👀
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@georainbolt hopped in the Street View car to capture Costa Rica with us — an adventure filled with jungle trekking, horseback riding, and much more.
head to rainbolt’s YouTube to see the full story 🚗🌴
when @georainbolt began exploring the world on Street View, he would’ve never guessed that one day he’d be in the car (*ahem* truck) helping Google Maps collect imagery in Costa Rica 🇨🇷
we brought more than just Street View cameras along for the ride: you can watch rainbolt’s adventure in a film on his YouTube channel. grab your popcorn and watch at the link in our bio.
enjoy the soothing sounds of @georainbolt’s first time strapping on the Street View Trekker 🎒✨ he hiked deep into the Costa Rican jungle to map a waterfall you can now explore on Street View
check it out and watch the whole story on his YouTube 🌎
@georainbolt helped us capture new Street View imagery in Costa Rica… and now he’s on the map himself 🌎📍drop Pegman in Costa Rica and watch what happens 👀
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