Google Maps / Always-On Social
Google Maps is packed with features, but many people only use it to get from point A to point B. For always-on social, our goal was to create edutaining content that helped Gen Z discover tools they didn't know existed, and show how those features could make everyday life a little easier.
I created social-first content that translated product features into relatable, scroll-stopping moments, from planning spontaneous outings to navigating new neighborhoods with confidence. By pairing practical tips with trend-forward creative, we made digital mapping feel less like a utility and more like a companion for everyday adventures. 🔎
@googlemaps 🗺 1.3M followers on instagram
