Grammy Awards x Delta Air Lines / Social Campaign

As the official airline of the GRAMMY Awards, Delta partnered with first-time nominees to share the stories behind their success. For the Behind the Climb social series, we sat down with artists including Bebe Rexha, Ashley McBryde, Lucky Daye, Tank and the Bangas, and TOKiMONSTA, to talk about their path into music, the challenges they overcame, and what it meant to receive their first GRAMMY nomination.

The conversations also explored the role travel plays in their creative journeys—from connecting with fans around the world to finding inspiration in new places—bringing Delta's belief in the power of connection to life in an authentic way. The series was shared across the social channels of Delta, the Recording Academy/GRAMMYs, and each featured artist, extending the stories to audiences across music and travel alike.